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Having an attractive logo is one thing, but proper implimentation is key to building any brand. Below are a few Corporate Standards Manuals that are meant to illustrate the proper use of logos, catch phrases and typography to better utilize your company's "Identity".
View the full size
versions of the following corporate standards manuals in .PDF
format
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"Design is not just what it looks like and feels like. Design is how it works."- Steve Jobs
| Your logo may be the first impression a potential customer gets
about your company. Your company logo or trademark is the single
most important element when it comes to building a recognizable
brand and increasing customer awareness.
A well designed, and as importantly, well utilized logo helps to
create your business's visibility, credibility, and memorability.
It projects your "brand". Whether branding a company, a service or a product, the goal is always
the same; to create recognizable, clear designs that are unique, specific to the company or product
and memorable. First impressions are often lasting impressions. At Mike Newcomer Design we firmly believe, and constantly stress the fact, that a company logo or trademark is the foundation of the business on which everything else is built upon. It conveys the look, the image, the feel, and the personality of your business or product. |
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