I've been in this business for quite some time and have done quite a variety of work and watched trends and technologies come and go. But, I must say, one of the areas I love best is outdoor advertising. Why? Because the phrase "less is more" really comes into play here.What form of advertising can be experienced 24 hours a day, seven days a week, is not surrounded by editorial, pop up ads, or other attention stealing visuals. Outdoor Advertising. Outdoor advertising includes billboards, posters, airport ads, bus signs, mall posters, transit shelters, stadium signs, bench advertising and more. The list goes on. The challenge is getting a message across in the blink of an eye. Outdoor is usually viewed from distances of 100 to 500 feet and with only seconds of viewing time the message has to be well executed to get the point across. I also enjoy art direction, management and overseeing projects in all types of creative avenues.